Senior Brand and Experience Designer
for Enterprise Systems
I design and scale brand systems for complex digital ecosystems, marketing, and events.
10+ years designing across enterprise, agency, and platform environments
Led brand systems spanning SaaS products, websites, and global events
Proven impact across post-merger integration and large-scale transformation
Open to Senior Brand Designer, Staff, Principal, Creative Lead, Art Director, Brand Manager, or Associate Creative Director roles — remote or based in Orange County, CA.
Recent Role
Senior Design and Experience Manager
AVEVA · 2015–2025
Global brand design strategy for a former FTSE 100 industrial software leader across 40+ countries.
Recognition
Marketing Initiative of the Year · 2024, 2018, 2017
Design System
Foundations
A unified brand platform supporting 16 websites, 12 cloud portals, and 125 SaaS product UIs. This system enabled teams across 40+ countries to execute campaigns, product launches, and global events with speed and consistency, without compromising creative quality.
View Case Study
Selected Projects
Work
Campaigns, events, and launches enabled by unified brand systems.
Post-Merger Rebrand
Unified two legacy brands under a single enterprise identity, establishing the visual language that would govern all downstream work. This foundation enabled consistent execution across subsequent campaigns and product launches.
Global Conference Creative
Directed creative for a 4,000+ attendee global conference, translating brand principles into environmental graphics, keynote visuals, and attendee experiences. The established design system accelerated delivery without sacrificing quality.
AI-Augmented Event Campaign
Applied generative AI within established brand guardrails to produce compelling visual narratives at scale. The system's clear principles made AI integration viable while maintaining brand integrity.
Partner Program Launch
Delivered a global partner program using AI-powered production within brand guidelines, reducing time and cost by 80%. The established system made rapid execution possible without added vendor spend.
Pre-Acquisition Brand System
Created the award-winning brand system that preceded the merger, establishing scalable templates and guidelines that informed the unified enterprise identity.
CONNECT
Helped bring CONNECT to life across customer-facing touchpoints by weaving its typography, color palette, and iconography into a wide range of deliverables.
2015 — 2025
Senior Design and Experience Manager
AVEVA ↗ · Remote, Lake Forest, CA
Directed global brand design and experience strategy for a former FTSE 100 industrial software leader across 40+ countries. Led 3 company rebrands, 7 digital activations, 8 campaigns, and 18+ global events supporting a $10M marketing portfolio, with 3 initiatives recognized as Marketing Initiative of the Year.
View key achievements
- ·Co-led AVEVA "One" rebrand, unifying legacy brands and driving +245% MQLs, $600M in sales.
- ·Launched AVEVA's Digital Style Guide, aligning 16 sites, 12 portals, 125 SaaS UIs.
- ·Drove creative for 18 global events, boosting engagement +27% YoY, reaching 4K in attendance.
- ·Built AI-driven systems of 240+ assets with zero cost, increasing creative output 4x.
- ·Improved navigation/UX: +79% product clicks, +10% overall clicks, +20% time on site.
- ·Delivered "Heroes" partner program using generative AI, cutting production time/costs 80%.
- ·Led creative labs for 20+ teams, elevating standards, systems, and AI adoption.
- ·Directed "Connect the Future" campaign, unifying 3 sub-campaigns for global impact.
- ·Architected 300+ accessible icon libraries, driving cross-product consistency.
- ·Produced executive presentations praised by industry leaders for clarity and excellence.
2015
Art Director & Senior Graphic Designer (Contract)
Creative Staffing Agencies ↗ · Orange County, CA
Delivered creative services for healthcare, education, and consumer clients, producing multi-format assets under tight deadlines with a focus on brand precision and visual excellence.
View key achievements
- ·Streamlined high-volume production via prioritization, reducing revisions and improving delivery.
- ·Applied best practices maintaining creative alignment across solo/collaborative projects.
- ·Partnered with art directors/account managers, driving collaboration that expanded scopes.
2010 — 2015
Art Director
Alar Staffing ↗ · Santa Ana, CA
Sole designer and marketer for 5 California offices at a regional staffing agency. Led a full company rebrand from logo to launch, overseeing vendors, press checks, installations, and digital rollout.
View key achievements
- ·Delivered multi-site rebrand 6 months early, earning direct recognition from company president.
- ·Modernized digital presence via unified visuals, refreshed content, boosting engagement.
- ·Led seamless Corporate Resource Services acquisition transition, preserving continuity.
Awards & Honors
Recognition
Recognition for strategic brand initiatives and creative excellence.
2024
AVEVA World Paris New Logo Campaign
Marketing Initiative of the Year
Issued by AVEVA
2018
AVEVA One Software Rebrand
Marketing Initiative of the Year
Issued by AVEVA
2017
Wonderware Live!
Marketing Initiative of the Year
Issued by AVEVA
2010
Charter Communications 'Paquete Alcance Mas' Multicultural Campaign
The Faxies Finalist
Cablefax
2007
El Pollo Loco "Taco Celestial" TV Spot
4 Bronze Tellys
Telly Awards
2006
Blue Cross of California Individual Hispanic Campaign
Best of Blue Award
Anthem Blue Cross
Get in Touch
Contact
I'm happy to discuss brand systems, design strategy, or potential collaborations. Feel free to reach out.
How I Can Help
- Brand strategy & positioning for B2B tech companies
- Design system development and digital style guides
- Global event branding and experiential design
- Executive presentation design and stakeholder communications
- Post-merger brand integration and rebranding initiatives
- Generative AI integration for scalable creative workflows
Availability: Open to opportunities, remote or Orange County, CA.